Now, unless you've been mezmerized by American Idol for its entire run, you've probabaly heard of Trek or maybe a guy named Lance Armstrong or wore a yellow bracelet for a year or so? Lance won all of his Tour de France races aboard Trek bicycles. This publicity and legitimacy pushed the Trek brand even further along in the minds of consumers.
A dreary start to the day gave us some concern as we made our way further into Cheeseland, but about 5 miles from the office, the sun came out, finally. And as we stepped out of the car, we were pleased to see the temps had risen, the winds got light, and all was right for mountain biking. Why? Well...
... we did our business with good results, but also were able to ride on Trek's private off-road trails. These are leased from a local farmer and only for Trek employees and their guests. The trails were built in conjunction with the International Mountain Bike Association and lots of hard labor. They are smooth, flowing, and downright fun. Of course, they have some MTB "stunts" sprinkled in as well, but I have my hands full just by being off road. All this is part of the good stuff that has come from almost a decade of winning the tour (Trek won last year with a Spanish cyclist as well).
It's a great day when people in the bike business can get some work done and go on a lunch ride.
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