- Smaller height to fit better in pocket/purse, but wider at the same time to cover lips fast
- Pleasant, non-gender specific, non-cloying scent, almost unscented but not quite
- Twist mechanism is pretty hard to twist... which is perfect so it doesn't spin up in your pocket while walking
- Smooth formula that goes on easy and lasts
- It has a cool Euro-vibe
See, it's true. It also helps to have friends in Scandinavia, which is where it's sold. Tack så mycket.