Lululemon, Wicker Park, Chicago.

If you have a little bit of time, happen to like yoga, athletics, or simply well-merchadised retail shops, do yourself a favor and check out Lululemon in Chicago's Wicker Park neighborhood. I don't believe you will be disappointed (plus, you can combine a weekend shopping & deliciously sugary brunch trip and really make a stop here worth your while).

What makes it so unique? Well, see for yourself...


> as you walk in you are greeted by a local info board, including Bike Info - Javisst!!!


> they also make use of their local "athletes", asking them to wear (and I suspect, promote) Lululemon to their clients. This isn't a new idea, but this time it seems well done - the athletes all look buff and well-outfitted

> right next to the info is the yoga accessories and a small sitting area (they hold classes in most stores everyday/weekend. they place all product on shelving with wheels and move it all out of the way so people can get their yoga on

> now now, it's briefs and tops, not what I would wear... but this is a great example of how well-done and inviting their displays are - chalkboard names, great colors, and organized

> a view from the back-to-front

> "would you like to sit down while your wife/girlfriend/boyfriend/etc tries on some clothes? (for a few hours)" - please, take a load off. this is basically nicer (ok, waaay nicer) than my living room